ITP Generative Logo System





The ITP Logo system is a case study for a generative logo platform.

Built in Processing, the platform allows the user to control a basic shape and then use it as a generative drawing tool capable of outputting thousands of variations, each unique.

The color systems, base shape, and controls are all customizable. The colors and number of corners/points in the shape are meant to reflect the different elements of an organization. These could be locations, departments, even people.

The system creates a consistant logo that is flexible and customizable to fit the needs of any organization that is constantly changing and evolving.