Station to Station


4 antique objects were re-designed as web-enabled tools and traveled on Levi's Station to Station project across the country in the Summer of 2013.

Levi's agency, AKQA hired Fake Love to produce the objects. I was subcontracted by FL to design the look of the objects and come up with strategies for translating the digital interfaces of Twitter, Instagram, and SoundCloud to the physical world.

Still Camera (1939 Graflex) >> Instagram
Video Camera (1953 Bolex B8) >> Instagram
Typewriter (1901 Underwood No. 5) >> Twitter
Guitar(1953 Gibson E-125) >> SoundCloud

The objects relied on a combination of many new technologies, including the Rasperry Pi camera module, custom printed circuit boards, embedded AVR systems, Wi-Fi, Bluetooth, RFID, and OLED screens as well as a variety of buttons, switches, knobs and other input/output peripherals. In other words, it was a challenging project that relied heavily on the many skill sets of an amazing team.

Full credits below.

Design Taxi
Laughing Squid

Images: Brandon Shigeta/Hypebeast
Agency: AKQA
Production Co: Fake Love
Producers: JJ Wilmoth, Vida Ehn
Creative Directors: Matt McGregor-Mento, Andy Hekimian
Design and Fabrication: Matthew Epler
Code Design: Mark Kleeback, Dan Moore, Gabriella Levine
Circuitry: Mark Kleeback, Gabriella Levine, Mary Scahill
Specialty Parts Fabrication: Ben Light
Backend: Pete Doherty, Michael Park